LAWNMASTER WEB CONTENT

LawnMaster is a lawn care brand that mainly specializes in electric lawn equipment, and finds most of its business on Amazon. While the brand does produce a handful of gas-powered machines, the main voice of LawnMaster aims to showcase electric & man-powered lawn equipment that can compete alongside the most trusted brands of gas-powered lawn care equipment, even without those damn fossil fuels…

When developing the LawnMaster web content with my department, our goal was to use the existing characteristics of the LawnMaster brand in new and more expressive ways in order to refresh the brand’s visual identity, while remaining familiar to the returning customers. Flexibility with the newly refreshed brand elements was a priority for this project, as these tools would go on to be used for a multitude of different web based formats. The new and improved look of LawnMaster has been used to help express the voice of the brand via an updated Amazon homepage, new & improved Amazon A+ Premium content, and across the LawnMaster website.